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STRIVE
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Strive forGREATNESS.

  • Caffeine100 mg
  • L-Theanine50 mg
  • Cognizin®50 mg
  • VitaminsD3 + K2

Energy, focus, and cognitive blend

Zero sugar • Zero nicotine • Made in the USA

Performance pouches

As low as $8.09 per can

Build your pack

The lineup

Pick your flavor.
Or run the full lineup.

Every pouch delivers 100 mg of caffeine with Cognizin®, L-theanine, and vitamins D3 + K2, the same nootropic performance blend across all three flavors.

Strive Performance Summit Mint can

Summit Mint

Crisp, cooling mint. Smooth, with a clean finish.

Get Summit Mint
Strive Performance Wintergreen can

Wintergreen

Bold wintergreen, icy edge, sweet finish.

Get Wintergreen
Strive Performance Peak Berry can

Peak Berry

Bright berry with strawberry notes, sweet finish.

Get Peak Berry
Shop the full lineup

100 mg caffeine. Nootropic blend. Zero sugar. Zero calories. No tobacco. Made in the USA. Zero nicotine.

What's inside

Every Ingredient Matters

100 mg Caffeine

The fast-acting energy base of the formula, delivering a clean lift when you need it.

50 mg Cognizin®

Kyowa's branded citicoline, studied for focus, mental clarity and processing speed. The cognitive half of the formula.

50 mg L-theanine

Promotes clear focus while helping soften caffeine jitters and the drop in energy afterward.

75% DV Vitamin D, K2 + zinc

Micronutrient support riding along in every pouch, led by 75% Daily Value of vitamin D3.

0 Sugar, calories, nicotine

Zero sugar. Zero calories. Zero nicotine or tobacco, ever. Fifteen pouches per can.

Summit Mint

Wintergreen

Peak Berry

Start your pack

Why we exist

Strive exists to keep you at 100%. Sharp, steady, ready for anything. Push further, do more, make the day count. Average was never the plan. 

Our story

In his corner

Gregory Rodrigues standing in the octagon with one arm raised toward the lights, the arena crowd behind him

Trusted at theHighest Level.

Chosen by professional athletes when focus and performance matter.

Top 10 UFC Middleweight Fighter — Gregory Rodrigues

The partnership

Paid partnership. Strive compensates Gregory Rodrigues for this endorsement.

The comparison

Same caffeine.
None of the strings.

A caffeine pouch versus a cup of coffee versus an energy drink, attribute by attribute. It's the swap you're weighing, laid out in numbers instead of adjectives.

Make the switch
Striveone pouch
Coffee8 fl oz
Energy Drink8.4 fl oz can
Caffeine
100 mg
~95 mg
80–300 mg
Focus blend
L-theanine + Cognizin®
None
Varies
Onset
10–15 min
20–45 min
20–45 min
Sugar
0 g
Varies
0–60 g
Calories
0
Varies
0–250+
Cost / serving
~$0.54
$3–9
$2–4
Pocket-sized
Yes
No
No
No liquid required
Yes
No
No

Caffeine shown for an 8 fl oz cup; sugar and calories vary with what you add. Energy-drink figures are category ranges, not a specific brand. Strive's cost is the per-pouch price on subscription at the largest pack size; one-time orders and smaller packs cost more. Individual response varies with overall caffeine intake.

Made right

Tested. Certified.
Nothing to hide.

Made in the USA in a cGMP-certified, NSF-certified, FDA-registered facility.

All three cover the facility where Strive is made. That's the part you can't check yourself, so someone else checks it.

  • cGMP

    Certified facility

    cGMP is the rulebook for how a supplement gets made: inputs controlled, every step documented. Nothing about a can of Strive is improvised.

  • NSF

    Certified facility

    NSF sends an independent auditor to walk the floor and read the records. Finding problems is what they're paid for, and the facility passed.

  • FDA

    Registered facility

    The facility is on the FDA's register, which puts it within reach of federal inspectors. They set the schedule, and they don't need an invitation.

Third-party verified

Every flavor.
Independently checked.

Every flavor is third-party lab tested, and we publish the Certificate of Analysis. Check the lab's numbers against the label yourself.

3rd Party Testing and COAs

Questions,
answered.

The questions we hear most before someone builds their first pack. Everything else is in the full FAQ.

How fast does a pouch kick in?

Most people feel it in about 10 to 15 minutes. Park it behind your lip for 20 to 60 minutes.

Is a pouch the same as a cup of coffee?

In caffeine, roughly yes: 100 mg, about the same as a standard cup. The difference is the format: no liquid, no brewing, plus L-theanine and Cognizin® for steadier focus.

Do Strive pouches contain nicotine or tobacco?

None, ever. Strive is a caffeine and nootropic pouch: 100 mg caffeine, 50 mg Cognizin® citicoline, 50 mg L-theanine, plus vitamin D3, K2 and zinc. Zero sugar, zero calories.

How many pouches can I use in a day?

Up to 4 pouches per day. Skip it if you are pregnant, nursing, or sensitive to caffeine, and do not chew or swallow the pouch.

Is pouch discoloration normal?

Yes. Slight changes in color can occur naturally over time as the flavoring and active ingredients interact with air and moisture. This discoloration is harmless and does not affect the pouch's quality or performance. For best results, keep the can sealed and store it in a cool, dry place away from heat and direct sunlight.

How does Build Your Pack pricing work?

Packs start at 3 cans and mix flavors freely. Per-can pricing drops at 6 and 9 cans, subscriptions save another 10% on every tier, and shipping is free over $50.

Keep reading

A Strive can on a dark wooden table beside a mug of black coffee

Caffeine pouches vs coffee

Same 100 mg, faster onset, nothing to brew or carry.

A Strive can on a bleacher bench beside three tall drink cans, a running track behind

Caffeine pouches vs energy drinks

A fixed dose with zero sugar against the 300 mg mystery can.

A runner seated on a track, holding a Strive can in both hands

How to use a Strive pouch

Behind the lip, 20 to 60 minutes. The full technique.

Strive for
the peak

Build your pack

First access to new flavors, restocks, and offers that never go public. The list gets it before the site does.